Tuesday, September 12, 2017

Message from Marketing Department Head Dr. Jill Maher

Marketing Majors-

I thought you might be interested in this information - examples of companies doing good. Marketers are tested daily to "do the right thing." You will need a strong moral compass and a belief in corporate and social responsibility as a marketing leader. We hear so much negativity about corporate America, but here are some examples of companies doing good for others.

Listening to the recent news of the disaster in Texas from Hurricane Harvey, it is easy to become overwhelmed by the scope of the devastation and needs of those affected by the storm. Hurricane Harvey released more than 24.5 trillion gallons of rain, devastating communities and displacing thousands of families and businesses.
But, it is often in times of greatest need that people and companies join together to help those who need it most, without asking for anything in return. Companies are providing money, food, water, donations, and solutions around the area. Some examples:
  • Anheuser-Busch stopped beer production in Georgia to instead produce more than 155,000 cans of water to areas affected by Harvey.
  • Kroger Foundation committed to $100,000 to the Houston Food Back and is donating $5 for every retweet of #KrogerCares.
  • Google pledged $2 million and is also providing urgent information to those in impacted areas, creating a real-time crisis map to help those on the ground.
  • CVS pharmacy is moving its mobile pharmacy trailers into the area to help people with medications, in addition to monetary donations.
It doesn’t stop with companies. Many celebrities and athletes have donated money directly and through foundations to help Texas residents.
Does this surprise you? It shouldn’t. Roughly 89% of global citizens think companies should use their unique abilities and assets to lend assistance during a disaster (BY  | FRIDAY, SEPTEMBER 8, 2017 · 10:40 PM_

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